Jetty Business Plan

The Busselton Jetty is a unique example of a community managed tourism product and as such, has great potential as a leader or case study in how a community can be empowered to establish and manage sustainable tourism.

This business plan has been developed to demonstrate how the Jetty can operate in a sustainable manner and there the following key principles of sustainable tourism development should be noted including:

1. Tourism should be initiated with the help of broad-based community inputs and the community should maintain control of tourism development;
2. Tourism should provide quality employment to its community residents and a linkage between local businesses and tourism should be established;
3. A code of practice should be established for tourism at all levels – national, regional and local – based on internationally accepted standards. Guidelines for tourism operations, impact assessment, monitoring of cumulative impacts, and limits to acceptable change should be established; and
4. Education and training programmes to improve and manage heritage and natural resources should be established.

Please refer to attached report for more details.

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Jetty Tourism Business Plan	149.02 KB