Busselton foreshore Hotel/Short-Stay Tourism Accommodation

The City of Busselton considers investment in a new hotel and/or short-stay accommodation as a potentially attractive proposition, based on the popularity of Busselton as a place to visit and do business, coupled with excellent road networks linking the South West region to Western Australia’s Capital City, Perth.

Busselton Margaret River Airport is completing a major development to provide capacity for interstate and international passengers and freight services. Works to upgrade the aviation infrastructure were completed in 2018 and a new passenger terminal in expected to follow. 

In November 2014, since the first cruise ship visiting cruise ships are now a regular part of the scene in Geographe Bay where they moor and ferry passengers to a dedicated cruise landing facility incorporated on the famous Busselton Jetty. The 2018/2019 cruise ship schedule estimates over 13 visits to Busselton bringing a total of 17,000 passengers and 8,000 crew to the region. 

In addition to being a preferred holiday destination, the City of Busselton is known as the “Event Capital of WA”– and for good reason. The City is involved in a very impressive schedule of varied events hosting on average more than 150 events per year.

Total annual attendance was 220,000, including approximately 95,000 travelling from intrastate, interstate or international destinations. Major events included Ironman WA, Ironman 70.3 Busselton, Cinefest Oz, Gourmet Escape, Jazz by the Bay, and the Busselton Fringe Festival of Arts.

These events bring approximately $130M into the region.

Interest is sought from developers/hotel operators to create a minimum 4-star equivalent or higher hotel and serviced short-stay apartments, combined with commercial/retail services on a long term leasehold basis.

This unique offering is situated on the foreshore adjacent to the refurbished and iconic Busselton Jetty. Stretching 1.9 kilometres across Geographe Bay, the Busselton Jetty is the longest timber-piled structure in the Southern Hemisphere. It is appreciated for its spectacular Underwater Observatory, Jetty Train and myriad of recreational uses.

Significant public investment in the Busselton Foreshore surrounding the jetty precinct has occurred. Expressions of Interest are now being sought for private investment in tourism accommodation, which combined with recreational and community amenity improvements, will transform the area into a vibrant leisure hub for visitors and locals alike.

The Hotel / Short-stay Accommodation Precinct totals approximately 4.8 hectares.  There are three proposed development areas for potential long-term sub-leases from the City of Busselton for hotel/short-stay apartments, combined with ground floor commercial use (e.g. retail, shop, restaurant, cafes etc.).

The City is currently in discussions with a potential hotel developer in relation to site 2.  Expressions of interest are invited for hotel sites 1 and 3.