Busselton Entertainment, Arts and Culture Hub (BEACH)


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(Concept developed by Studio Evans Lane)

Project Objectives

The establishment of a dedicated convention, exhibition and performing arts venue in Busselton is a long awaited community aspiration. The BEACH will provide for the Capes region an iconic venue of quality, contemporary design and the latest technologies to:

  • Create new markets for business in convention, conferences, trade shows and the performing arts;
  • Diversify the City’s events offering and fill the gap in indoor venues with capacity of over 1000 to service the winter and shoulder seasons;
  • Enliven the Cultural Precinct, connecting the CBD and foreshore, providing an economic catalyst for extended trading and business viability;
  • Provide a wide range of employment opportunities, from entry level to professional in hospitality, catering, events, marketing, administration and the arts.
  • Enrich the lives of our community and its visitors by increasing the spectrum of quality arts and culture events; provide opportunities for our significant creative industries sector and a home for local artistic, cultural and educational groups.


Development of the BEACH will activate the only remaining vacant site within the Busselton Cultural Precinct and consolidate the City’s urban centre. It will significantly enliven the precinct and complete an all-important link between the world class Busselton Foreshore, and Central Business District.

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The concept design depicts integration of a new facility with the existing Weld Theatre and heritage listed ArtGeo Gallery, maximising the appeal and use of those community facilities.

Provision for car parking for the new facility has been incorporated into the design and construction of the adjacent Busselton Foreshore, with a substantial amount of bays along Marine Terrace and at Signal Park adding to the large quantity of nearby bays within the CBD area. There are 600 bays within a 3 minute walk and over 3000 within a 10 minute walk.

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The Concepts 

The BEACH will be cleverly designed to be reconfigured for a number of different uses for maximum social and economic impact. A fully functional performing arts space on the ground floor will comfortably seat approximately 625 people, sub dividable into 3 x 200 seat spaces through use of acoustic panels and quality retractable seating.

Other key features of the development include space for commercial operators including a street level wine bar/restaurant; an upper auditorium with roof-top areas overlooking Geographe Bay; and direct linkage to the future 4-5 star short-stay accommodation sites on the Busselton Foreshore thus adding to the economic viability and sustainability of the facility and vibrancy and activation broader CBD area.

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BEACH Ground Floor Concept Plan

The Concept Design

The façade concept design the Kinetic, reflects overarching aspirations to be engaging and memorable, have a strong identity, connect with place, optimise functional areas, consider solar control and provide best value. Advanced projection lighting technology creates complimentary signage and impact to the building.

Watch this short video to find out more.

Key Benefits

The BEACH is estimated to create over 100 extra jobs in sectors that provide employment opportunity across a range of skills, ages and occupations; form entry level catering, cleaning and front of house roles to specialised technical, theatrical, hospitality and event coordination roles.

With the assistance of industry organisations as County Arts Network Western Australia, Western Australian Chamber Culture and the Arts, Circuit West, Perth Convention Bureau and Tourism Western Australia, this project will enable events to support growth in Culture and the Arts, enriching the cultural fabric of the community and region; providing alternate revenue streams for a tourism dependent region; increasing opportunities for social participation and volunteering; long term lease income and employment and training opportunities for the region.

This concept demonstrates the BEACH has the potential to achieve significant impacts for the local economy:

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For more information or to get involved, contact:
Maxine Palmer, Manager Community Services
p: (08) 9781 0462       m: 0431 897 400
e: Maxine.Palmer@busselton.wa.gov.au