Business Data and Statistics
Our unique business advantages enable sustainable business and industry growth.
Over the past decade, we have revitalised our town centres and foreshore areas, created new hospitality and retail centres, progressed aged and health care facilities, and significantly upgraded our regional airport to international standards. The state-of-the-art Saltwater Busselton Performing Arts & Convention Centre is due to open early 2026.
We are now poised to capitalise on this transformative work and are expanding economic opportunities to accelerate our strong agribusiness, tourism, events and creative sectors and activate new activity in aviation, transport, renewable energy, technology, and healthcare industries.
The information below provides economic and demographic data relating to the City of Busselton, supplied through CommBank iQ and REMPLAN.
CommBank iQ
The City has subscribed to the Commonwealth Bank of Australia's (CBA) economic data platform, CommBank iQ, a joint venture between CBA and analytics company, Quantium.
CommBank iQ is a foundational dataset of all CommBank transactions, which currently represents roughly 35% of all transactions in Australia. These transactions are then refined to only cover Australian consumer transactions and the data is scaled to be representative of the total market based on the latest Estimated Residential Population.
CBA have a refinement engine that ensures categorising and locating of businesses is presented accurately. The transaction data is then mapped to the City of Busselton's Local Government localities to determine factors such as visitor and resident spend.
CommBank iQ enables businesses and institutions to analyse economic behavioural trends, overcome challenges, and create better, more targeted products and services. The City has made this data available to local businesses in two formats below. A Council iQ Monthly Insight Card is a snapshot of what is included within the full reports, containing visitor and local spend across three geographical areas within the City of Busselton. Please see the map enclosed below, indicating where each location refers to.
Please ensure you have read the product disclaimer before reading or sharing the following CommBank iQ data.
CommBank iQ Disclaimer
The following documents will assist you in understanding the CommBank iQ information.
Map
Definitions
FAQ's
Data Dictionary
Monthly Insight Card
Monthly Full Insights
REMPLAN
REMPLAN is a comprehensive portal which provides insight into the level of investment and activity within a region. Regional Development Australia South West has secured a licence agreement with REMPLAN, which provides a wealth of data and statistics on the City of Busselton and other South West local governments to help make decisions about the places we live, work and invest.
REMPLAN profiles are provided for the South West and can be filtered for Busselton, allowing benchmarking against other South West cites/towns or the region as a whole.
REMPLAN’s live Community and Economy data can be accessed below.
Community Data - REMPLAN
Economy Data - REMPLAN
A PDF overview of REMPLAN's Community and Economy data can be downloaded below.
Related Information
Australian Bureau of Statistics - Data by Region (Local Government Area)
City of Busselton Visitor Factsheet 2024